Mon Motors MD Gavin Cleverley ‘excited’ by Volvo Cardiff dealership opening

Mon Motors MD Gavin Cleverley ‘excited’ by Volvo Cardiff dealership opening


Mon Motors managing director Gavin Cleverley has informed AM that he’s “excited” to welcome the Volvo Automobile UK franchise into his enterprise with the opening of a brand new dealership in Cardiff.

The AM100’s 54th ranked automotive retail group by turnover has formally moved into a brief showroom on the former Jenkins Mitsubishi and Suzuki web site on the Cardiff Commerce Park, however is awaiting planning permissions for a purpose-built Volvo Retail Expertise (VRE) facility on Cardiff Gate Enterprise Park.

Cleverley mentioned that it was nice to open the doorways to clients after long-running discussions with the Swedish premium model.

“We’ve been working to wards this for eight to 10 months, so it’s nice to see issues transferring in the precise path,” Cleverley informed AM.

“Planning on the brand new web site has been delayed, however we’re hoping to get that over the road within the subsequent week or so, and that new two-acre web site and seven-car showroom will signify a major addition to each ourselves and the Volvo community.”

Cleverley added: “It’s nice so as to add such a powerful model proper in our personal again yard. I’m actually enthusiastic about it.”

Mon Motors takes over the Volvo franchise in Cardiff from Abbey Garages, which additionally maintain the Ford franchise for town.

Cleverly mentioned that workers had been carried over from the previous Volvo dealership on Penarth Street.

AM understands that new Cardiff Volvo head of enterprise Gabe Materson is amongst people who have moved over from Mon Motors, having made the transfer from head of gross sales at Cardiff Audi.

Mon Motors additionally represents the Audi, Ford, Seat, Skoda and Volkswagen manufacturers in South Wales and likewise has websites in Tub and Bristol.

The group is worked up by the prospect of including Volvo, with its newest electrical automobile (EV) vary additions together with the XC40 Recharge and C40 Recharge fashions.

And the group has needed to adapt to new processes to arrange the arrival of Volvo, which goals to shift 100% of its new automobiles gross sales on-line as a part of its omnichannel retail technique.

Again in February AM reported that the model had launched a brand new used automotive gross sales platform that can promote its “latest” automobile inventory direct to on-line automotive consumers.

“There was lots to get our heads round, however we’ve been planning for this for a lot of months and we’re simply actually eager to get issues up and operating,” mentioned Cleverly.

Requested whether or not the addition of Volvo would possibly mark the beginning of a progress push for the group, he added: “We’d nonetheless prefer to develop with the precise brads in the precise market, however we’re a family-run enterprise and we prefer to be hands-on.

“We’re not on an acquisition drive.”


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December 2022