Magenta, in partnership with Euler Motors to deploy over 1000 electrical cargo autos

Magenta, in partnership with Euler Motors to deploy over 1000 electrical cargo autos


 Built-in charging & electrical mobility options agency Magenta has deployed over 100 electrical cargo autos beneath its EVET model in Bengaluru, in partnership with Euler Motors, with plans to deploy 1000 extra within the coming months. Magenta, which launched its e-mobility platform beneath the EVET (Electrical Car Enabled Transport) model earlier this 12 months, goals to deploy & function over 2400 electrical autos (EV) in its fleet in Bengaluru, Hyderabad, Mumbai & Chennai in 2022.

Beneath EVET, Magenta is already working over 400+ electrical cargo transport providers utilizing the electrical mobility platform. The brand new 100 electrical cargo fleet is supposed for mid-mile & last-mile supply servicing e-commerce, meals supply, pharma & different last-mile logistics shoppers. Whereas Euler Motors will cater to automobile deliveries and repair assist, EVET by way of its full stack expertise and ecosystem, will oversee buyer deployments & servicing final mile transportation. The important thing cities focused for the deployments embrace Hyderabad, Chennai, Bangalore amongst others. 

“Magenta’s mission has at all times been to allow clear mobility. We’re thrilled to be including an environmentally pleasant electrical fleet to handle the ever-increasing want for last-mile logistics and transportation. Our sturdy intention is to help e-commerce and logistics enterprises in scaling up whereas conserving their sustainability and cost-effectiveness targets in thoughts” mentioned Darryl Dias, Co-founder & Director Magenta. 

Saurav Kumar, Founder and CEO, Euler Motors, mentioned, “Euler Motors is already on its pursuit to convey an actual change in EV adoption and aggressively develop its footprint to drive zero emission logistics in India. EVET and Euler Motors are well-aligned with one another, each based on a premise to create a clear power ecosystem in India with phase first innovation and options; we’re completely satisfied to be partnering with EVET to deploy our extremely powered HiLoad EVs for sustainable transportation.  This partnership is a sworn statement of our thriving imaginative and prescient, and of HiLoad’s distinctive worth proposition which units it aside within the business. With the rising buyer confidence, we intend to make our EVs extra accessible and strengthen our presence in new markets and supply hubs of southern India.” 

Beneath its eFaas (electrical Fleet as a service) working mannequin, EVET presently gives a complete end-to-end answer. The working mannequin offers electrical autos bundled with EV charging, parking hubs and full-stack software program expertise for managing, monitoring & monetizing property


EVET has witnessed 10x progress since its launch within the Bengaluru market in FY22. By 2025, the corporate plans to journey 1.5 million  inexperienced kilometres per 30 days with its Electrical Fleet.

Seed funded by HPCL in 2018, Magenta can also be backed by the Microsoft Begin-up Program additional to strengthen its superior expertise platform for Electrical Mobility. Magenta had raised pre-series funding from JAN (JITO Angel Community), LetsVenture & Sequence A funding by famend Indian

American philanthropist, Dr. Kiran Patel. The model is presently in discussions to lift Sequence B funding in 2022.

About Magenta: 

Magenta is India’s absolutely built-in EV options firm. Magenta pushes the boundaries of fresh mobility by innovating throughout the three enterprise strains and creating ‘Made in India, Made for India’ options. Beneath Magenta ChargeGrid, the corporate designs and deploys Electrical Car Charging options. 

Magenta Infomatics develops Applied sciences for deploying Electrical Mobility. Magenta Mobility (EVET) deploys Electrical Car Enabled Transport options for folks and cargo motion. 

Magenta is without doubt one of the main EV Cost Level Operators (CPO) within the nation with greater than 4000 EV chargers’ under- set up in the mean time. Magenta can also be manufacturing a number of low-cost, modern, high-quality AC charging options. Magenta in-house manufactured chargers can serve a variety of present electrical autos equivalent to Hyundai Kona, Tata Nexon, Tata Tigor, Mahindra e-Verito, and many others. and newly launched electrical autos on Indian Roads.

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December 2022