We have seen a spherical of value will increase just lately amongst electrical car producers, with Rivian, Tesla and BYD asserting value hikes as they battle rising uncooked supplies prices.
Clearly, this drawback impacts all EV producers and Lucid Group makes no exception. The California-based startup had admitted it’s wanting into elevating costs for future fashions amid “large inflationary pressures.“
Citing excessive nickel costs, CEO Peter Rawlinson stated that value hikes for future fashions are inevitable in a March 17 interview with Reuters on the sidelines of the South by Southwest music, expertise and movie competition (SXSW).
“There’s an inevitability that we must take a look at the value factors of fashions which are popping out sooner or later. I feel it could be completely silly of me to say we’re by no means going to boost our costs.”
Nonetheless, the corporate is dedicated to honoring costs for current reservation holders, Rawlinson added. That is in all probability the sensible factor to do, contemplating the backlash Rivian confronted after asserting that the value will increase utilized for current orders. Ultimately, frequent sense prevailed and CEO RJ Scaringe reverted the choice.
When speaking about future fashions, Lucid Group CEO Peter Rawlinson doubtless referred each to the Venture Gravity SUV and cheaper trim ranges of the Lucid Air sedan—Pure, Touring, and Grand Touring. Lucid has constructed and delivered solely Air Dream Version fashions up to now, which begin at $169,000.
The corporate just lately reduce its manufacturing forecast for 2022 to 12,000-14,000 autos, down from its unique goal of 20,000 autos. Lucid blamed the numerous discount on “extraordinary provide chain and logistics challenges.” Its shares misplaced 14% of their worth after the announcement.
Rawlinson has now defined that the bottlenecks had been brought on by suppliers for windshield glass, carpeting and a few exterior trim components.
“It is a couple of handful suppliers which are gating our quantity. I am tremendous annoyed as a result of we’re not gated by silicon chips, we’re not gated by our capacity to make electrical motors.”
He added that altering suppliers for these components shouldn’t be an possibility as that may compromise high quality. Rawlinson additionally stated he was not involved about short-term market reactions to Lucid‘s manufacturing cuts, as he was engaged on a 10-year plan.
“Buyer satisfaction and recognition of the standard trumps short-term myopic consideration to what number of vehicles we’ve delivered to prospects in 1 / 4.”