Kia Presents 2030 Roadmap With Accelerated EV Transition Targets

Kia Presents 2030 Roadmap With Accelerated EV Transition Targets


Kia introduced on the firm’s 2022 CEO Investor Day digital occasion, its new strategic plan known as the roadmap to 2030, which reveals accelerated transition to EVs.

This plan has been launched in parallel to the one introduced by Hyundai/Genesis (all three manufacturers are a part of the broader Hyundai Motor Group).

The South Korean producer expects that by 2030 its international gross sales will improve to about 4 million items yearly. Greater than 2 million (or 52%) might be “eco-friendly” fashions, together with 1.2 million battery electrical autos (30% of the overall).

For reference, the 2022 goal is 3.15 million automobile gross sales, out of which 17% are “eco-friendly” fashions (principally hybrids, plug-in hybrids and all-electric). The BEV goal for this 12 months is 160,000 items (5% of the overall quantity).

In particular markets (with robust environmental rules and a rising demand for EVs), Kia expects to attain an “eco-friendly” share of 78% of the overall quantity. These markets embody Korea, North America, Europe and China.

Geographically, by 2030, over 80% of all Kia BEVs might be bought in Korea, North America, Europe and China. In these markets, BEV share out of Kia’s complete quantity might be about 45% (common).

Kia 2030 Roadmap
Kia 2030 Roadmap

One of the fascinating factors for us is the plan to increase the lineup to 14 BEV fashions by 2027. Beginning in 2023, the corporate intends to introduce at the least two new BEVs per 12 months.

Beforehand, the plan included 11 fashions by 2026. Kia explains that there might be three extra BEVs, together with two electrical pickup vans (a devoted electrical pickup truck and a strategic mannequin for rising markets) and an entry-level automobile mannequin.

Subsequent 12 months, the corporate will launch an all-new, massive flagship SUV mannequin referred to as the Kia EV9.

Kia 2030 Roadmap

In line with the plan, Kia expects that its lithium-ion battery demand will improve from 13 GWh in 2022 to 119 GWh by 2030.

Contemplating 1.2 million BEVs, it will be near 100 kWh per battery pack, on common, however that is only a uncooked estimation. Among the batteries may be utilized in plug-in hybrids and hybrids, so the typical for BEVs more than likely might be decrease.

Kia will supply batteries from numerous suppliers. An fascinating factor is that the plan features a 50% improve in vitality density and a 40% lower in price by 2030:

“Kia plans to produce batteries from the Indonesian battery cell three way partnership and can concurrently set up a secure battery provide and demand system by outsourcing to international battery firms.

As well as, the corporate plans to extend battery vitality density by 50 % by 2030 and cut back system prices by 40 %, thereby enhancing each efficiency and worth competitiveness.”

Kia 2030 Roadmap

Kia’s services in South Korea will carry the first function within the transition to electrical autos. Nevertheless, the corporate want to produce all-electric automobiles in numerous different markets as nicely.

“To accommodate this increasing quantity of EVs, the roles of particular person manufacturing websites will evolve. Korea will function a world hub for analysis, growth, manufacturing and provide of EVs, whereas different international manufacturing websites will produce strategic EVs for every market.”


  • Europe: small and medium-sized EVs might be produced ranging from 2025
  • US: electrical variations of mid-sized SUVs and pickup fashions might be produced from 2024
  • China: mid-size electrical automobile fashions to be launched from 2023
  • India: entry and mid-size EV fashions might be produced from 2025

Kia introduced that from 2025, all new autos might be outfitted with “class-leading” related automobile options. That features Over-the-air (OTA) software program updates and Function-on-Demand (FoD) companies.

Beginning in 2023, with the Kia EV9, the corporate will introduce “AutoMode”, a brand new vary of autonomous driving applied sciences.

“Kia AutoMode helps efficiency optimization by means of wi-fi updates and might be improved because the know-how develops. It should additionally embody Freeway Driving Pilot function which might allow driving with out driver intervention on freeway sections.”

AutoMode might be accessible in all new fashions launched in main markets by 2026. Within the long-term, the corporate plans to improve this function and in some unspecified time in the future implement absolutely autonomous driving know-how.

Kia 2030 Roadmap

A brand new essential enterprise alternative for Kia is Goal-built autos (PBVs) – specialised autos for particular wants.

Initially, the primary PBVs might be derived from present fashions similar to Niro Plus, because of be launched later this 12 months. Nevertheless, within the mid- to long-term, the corporate will develop devoted PBVs primarily based on a flat, skateboard EV platform. The primary devoted PBVs are anticipated in 2025.

Kia 2030 Roadmap

Kia Company new electrification roadmap briefly:

  • general BEV gross sales: 1.2 million yearly by 2030 (30% out of 4 million autos complete)
    2022 goal: 160,000 BEVs (5% of the overall)
    2026 goal: 807,000 BEVs (21% of the overall)
  • 14 new BEV fashions by 2027
    together with Kia EV9 (massive flagship SUV) in 2023
  • profitability: at the least 8.3% working revenue margin (general) by 2026


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December 2022