Kia registered the largest enhance in advert consciousness final month, making it the highest performing automotive maker in accordance with YouGov.
Information from the YouGov Model Index, which tracks perceptions towards manufacturers each day, reveals the South Korean carmaker noticed an enchancment of 1.5 share factors, going from 16.3 to 17.8 between February 1 and 28.
The enhance comes from the introduction of the all-new fifth-generation Sportage. Its advertising and marketing marketing campaign features a 30-second TV spot, which depicts the automotive pushed in an city setting and highlights its hybrid know-how.
YouGov’s Model Index information additionally reveals that Kia noticed its ‘Buzz’ rating, which tracks if shoppers have heard one thing constructive or unfavourable a few model, develop throughout the identical interval. Its rating rose from 3.3% to 4.4% (+1.1 share factors), indicating that the share of constructive discussions across the model additionally elevated throughout this era.
Kia’s new Sportage SUV is tipped to be a “key participant” within the Korean automotive maker’s drive to exceed 100,000 registrations in 2022.
The Sportage, which has reigned supreme because the AM Awards Used Automotive of the Yr yearly since 2016, continued it meteoric gross sales rise in its earlier technology.
The fourth-generation of Kia’s widespread SUV delivered 197,626 registrations between 2016 and 2021, properly over double the 95,326 achieved by the third-generation mannequin on sale from 2010 to 2016.
The newest technology Sportage is being supplied in petrol, turbodiesel, 48-volt gentle hybrid, hybrid and – from Q2 – plug-in hybrid (PHEV) guise.
Costs begin at £26,745 in a UK line-up that includes ‘2’, GT-Line, 3, 4 and the flagship GT-Line S version trim ranges.