Two years after the pandemic started, the worldwide provide chain has principally stabilized. However there’s one business the place shortages proceed: semiconductor chip manufacturing.
Final 12 months we reported automobile rental firms had been starting to really feel the results of a worldwide scarcity of semiconductors utilized in cars.
Right here we’re, a 12 months later and the issues nonetheless exist, with the Monetary Instances stating “the automobile business just isn’t clear when the chip disaster will finish, with most producers now anticipating disruption properly into 2022.”
The foundation trigger began in 2020, when the pandemic decimated journey, forcing rental firms to unload hundreds of vehicles to maintain afloat. Nonetheless, when journey reopened, auto manufacturing was hit by the chip scarcity that means rental firms couldn’t restock their fleets to fulfill demand.
This semiconductor scarcity has meant there are merely not sufficient vehicles being manufactured, and carmakers are prioritizing retail gross sales forward of rental automobile suppliers.
Hyundai Motor Co.’s gross sales to fleet patrons fell by 27% in 2021 as the corporate devoted its manufacturing to satisfying retail dealerships. Jose Munoz, chief working officer mentioned in an interview “We made a method after I joined the corporate to prioritize retail versus fleet. We respect the fleet enterprise, there’s a superb fleet enterprise there, and we attempt to help it as a lot as potential. However sure, we prioritize deliveries to the top buyer.”
The issue is acerbated by potential patrons preventing over obtainable fashions leading to value hikes for shoppers, who’re already feeling the results of a rising value of residing. Jonathan Weinberg, chief govt officer of AutoSlash, a third-party rental reserving web site, famous “We’re seeing some eye-popping numbers with common charges in Florida of $100 a day, $200 a day in Hawaii and $600 a day in Puerto Rico.”
With rental firms going through lengthy lead instances for brand new fleet autos, and security considerations surrounding current inventory, the outlook is bleak. As Caroline Parot, chief govt of Europcar plainly states: “We can’t serve everybody we need to as a result of there are usually not sufficient vehicles”.
The LA Instances confirms that renting a automobile goes to proceed to be a ache for shoppers properly into 2022, because of Microchip producers saying it might be a 12 months or two earlier than provides can begin to meet the rising demand.
What are semiconductors?
So what are Semiconductors and why are they inflicting a lot bother within the automobile business? Semiconductors are chips that management any type of laptop and are essential in new cars, which want 200 to 400 chips per automobile. They not solely management infotainment techniques but in addition engine, emissions and collision avoidance techniques.
Why is there a chip scarcity?
The manufacturing issues within the semiconductor chip market intensified final 12 months when coronavirus disrupted provide chains. International demand for semiconductors grew by 15% in 2020, despite the pandemic. These chips are utilized in practically each modern-day equipment from fridges to telephones to toothbrushes.
Trendy autos are utilizing extra chips than ever earlier than, however they’re competing for these with different industries corresponding to smartphones and laptops – which noticed an enormous improve in demand when the pandemic compelled kids all over the world to residence faculty.
Sadly, the manufacture of semiconductor chips is extraordinarily complicated, costly and time-consuming. There are solely a handful of chip producers on this planet, and all of these producers are at the moment working at full capability.
How can Rental Corporations trip out the chip scarcity?
On the entire, rental firms are going to have to carry on to their inventory for longer. Public sale homes have reported that whereas pre-pandemic rental inventory was being offered with round 40,000 miles on the clock, 2021 noticed the common rental automobile being offered when it reached 79,000 miles.
Be certain that your rental software program logs any damages your fleet sustains, so that you could addresses potential security considerations and make needed repairs to maintain your fleet working higher for longer.
Smaller operators, who don’t observe the identical fleet cycles as bigger operations, could also be in a chief place to take benefit by having the ability to fulfil buyer wants at quick discover.
With smaller fleets to supervise, rental operators can entry their stock extra effectively utilizing their automobile rental software program program. It can contain cautious planning and forecasting, however now’s the time to take benefit to realize new prospects and construct loyalty as shoppers search for alternate options when the massive chains can’t fulfill their wants.
With RENTALL rental software program, there’s an intensive reservation module constructed to serve small to medium automobile rental operators. Mixed with a robust reserving engine, RENTALL permits companies to just accept direct bookings via their web site, in addition to via third-party integrations corresponding to Kayak and Skyscanner. This implies you and your obtainable inventory can be seen, regardless of the place your prospects go to guide their automobile rental.