Genesis expands dwelling check drives nationwide

Genesis expands dwelling check drives nationwide


Genesis UK has expanded its dwelling check drive programme to supply nationwide protection for patrons seeking to expertise a Genesis automobile forward of buy.

Following a model launch in Could 2021, Genesis UK’s dwelling check drive programme for London and the South-East is being activated nationwide.

The model, which sells autos direct-to-customers on-line, brings the check drive automobile direct to its prospects’ dwelling permitting them to expertise the automobile in their very own space.

Andrew Pilkington, managing director at Genesis UK, stated: “2021 proved to be a momentous 12 months for Genesis as we launched within the UK, and we’re thrilled to now supply nationwide check drives for patrons within the UK to additional cater for the rising demand for Genesis.

“Our precedence was to supply one thing distinctive to prospects and we’ve been overwhelmed with demand for check drives. Since launch we’ve seen a 50/50 cut up of Genesis vehicles bought in London and out of doors of London, which was the important thing motivation for enlargement.

“In addition to increasing our we-come-to-you check drives, prospects will be capable to see and expertise the Genesis model and merchandise at varied areas throughout the UK all year long.

“We will probably be working a collection of each show and buyer journey and drive occasions in main UK cities, in addition to attending organised occasions equivalent to Goodwood Competition of Pace and Salon Privé.”

On-line automobile patrons can now pre-order the Genesis premium model’s first electrical automobile (EV), the GV60 – with costs ranging from £47,005.

To assist facilitate the nationwide enlargement, Genesis has employed Genesis Driving Consultants who will probably be primarily based across the nation. 

AM reported again in April final 12 months that the online-only automobile retailer was set to grow to be a “product-launch fantasy” forward of its official launch within the UK on Could 4.

In February, Genesis launched Genesis Flexibility, a automobile subscription service for prospects throughout Europe

Genesis UK may also be internet hosting a journey and drive occasion in Wembley Park, London from April 7 to April 10.


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December 2022