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Gas for Thought – January 2022 – Shopper Electronics Present Recap (2022) - Pak Auto Services

Gas for Thought – January 2022 – Shopper Electronics Present Recap (2022)

Gas for Thought – January 2022 – Shopper Electronics Present Recap (2022)


Automotive Month-to-month E-newsletter and Podcast
This month’s theme: Shopper Electronics Present Recap


This 12 months’s CES was actually uncommon, between the quite a few
exhibitors “going digital” on the final minute and the sheer selection
of bulletins that transpired. But mobility matters had been entrance
and heart, with corporations highlighting a number of the improvements
customers will see in six months, and presumably even some they are going to
see in six years.

Electrification continued as a central theme among the many merchandise,
ideas, and improvements the trade confirmed this 12 months. Beginning
off, Mercedes-Benz unveiled the VISION EQXX Idea. It’s of
course electrical, however the primary level was its effectivity. It’s
estimated to get 648 miles on a single cost, however that’s not from
a large battery. It’s from an environment friendly powertrain that’s
able to greater than 6 miles per kWh (roughly double the effectivity
of the perfect EVs in the marketplace immediately) coupled with a coefficient of
drag (Cd) of 0.17 and a photo voltaic panel rooftop. The automobile presents a
“imaginative and prescient” of what the competitors shall be sooner or later. It’ll no
longer simply be about electrification, however about how one makes use of the
electrons they’ve on-board.

Subsequent got here debuts from Basic Motors (GM) and BMW, each bringing
production-ready EVs to CES. GM used CES to point out the upcoming 2024
Chevrolet Silverado EV. It gives some 400 miles of vary, DC quick
charging as much as 350 kW, and 10,000 lbs towing capability to make a
critical contender defending GM’s market share, as full-size pickups
transition to electrical drive within the close to future. Coupled with different
progressive options, equivalent to a 17-inch free-form show, the
functionality to supply as much as 10.2 kW of energy to auxiliary gadgets,
and a somewhat nifty multifunction tailgate and cargo space, and it
will stand out from the Silverado inner combustion engine (ICE)

BMW, in the meantime, confirmed its iX M60, which is able to hit manufacturing
traces quickly, and illustrated a way more efficiency and
excitement-oriented method to electrification. With 610 hp, 811
lb-ft of torque, and 280 miles vary, the iX will match properly amongst
the competitors from Mercedes and Audi in the marketplace already. Plus,
BMW used its new EV to showcase some attention-grabbing applied sciences –
specifically an idea exterior utilizing E-ink shows that permits the
automobile to shift from black to white, and any shade of gray in
between. Whereas some see it as a party-trick, BMW is experimenting
with how a color-changing exterior would possibly assist if a automobile is misplaced
in a car parking zone, making an attempt to speak with pedestrians, or
optimizing photo voltaic heating situations in heat or chilly

Extra electrification got here from myriad start-ups, most notably
VinFast, who confirmed its VF8 and VF9 EV crossovers on the world
stage. Whereas the specs had been aggressive, it was its gross sales and
advertising technique that caught probably the most consideration. VinFast has
priced its VF8 and VF9 at USDS41,000 and USD56,000, respectively,
and has opened them up for reservations. Curiously, in accordance
to the corporate, reservation holders who make a deposit of USD200
immediately will obtain many advantages for being an early reservation
holder. They may get a USD3,000 of USD5,000 credit score towards the
buy of a VF8 or VF9, along with a free cell charger,
entry to the ADAS and connectivity providers packages for all times, a
seven-day trip in Vietnam, and the corporate will plant a tree.
Is that this what it takes to draw clients immediately within the EV

Whereas not technically a start-up, Sony used CES 2022 to debut
its Imaginative and prescient-S 02 idea SUV, to observe on the unique Imaginative and prescient-S
sedan it confirmed in 2020. It’ll combine numerous Sony
applied sciences from CMOS sensors, 5G connectivity, built-in video
providers, 360° audio, gaming experiences, and extra. Nonetheless, the
extra notable information is that Sony has formally based Sony Mobility
Inc. to discover the industrial launch of Sony’s EVs to international
markets. This marks one more instance of a expertise agency
leaping into mobility with an electrical providing.

Electrification was subsequent introduced as a solution to all the pieces
industrial, particularly in logistics and last-mile supply. Whereas
Doosan Bobcat debuted an electrical skid steer, it was the
bulletins from GM once more that made the largest information.
BrightDrop—an entity of simply over a 12 months previous—went from a
idea and concept to manufacturing and deliveries in file time.
Nonetheless, at CES 2022, it introduced its industrial clients FedEx and
Walmart in to debate their wants for electrification. FedEx has
obtained 5 EV600s up to now and has one other 2,000 on order and
doubtlessly one other 20,000 on high of that. In the meantime, Walmart has
5,000 EV600s reserved, because it expects to carry its in-house
last-mile supply to 30 million households by the tip of 2022.

Stellantis made industrial information at CES through an prolonged
association with Amazon, whereby the mega digital retailer shall be
the primary recipient of the upcoming RAM ProMaster EVs. As well as,
Amazon will present different providers to Stellantis merchandise within the
type of Alexa integration, the AWS cloud, and software program growth
capability. Nonetheless, the corporate additionally used CES to advertise its newly
minted product and providers technique for the subsequent 10 years. First,
CEO Carlos Tavares introduced the corporate would debut 8 extra BEVs in
the subsequent 18 months. Second, the Stellantis government group spent
numerous time highlighting its 4 automobile platforms and three tech
platforms to carry autos to market throughout its 14 iconic manufacturers.
Essentially the most attention-grabbing half was the somewhat speedy transfer towards
electronics consolidation with the STLA Mind platform. It’ll
supply a 30-ECU structure with full OTA integration by 2024,
which by automotive trade requirements is lightning quick.

Diving deeper into E/E structure matters, Qualcomm confirmed up
in an enormous approach at CES 2022, citing each near-term and long-term
initiatives to assist carry area consolidation to market. The
silicon vendor touted its rising record of OEMs utilizing a wide range of
its merchandise, together with Honda, Volvo, and Renault within the coming
months and years. It additionally described the Snapdragon Digital Chassis
as a approach to scale a digital platform in the identical approach OEMs have
perfected scaling bodily chassis throughout automobiles, vehicles, SUVs, and
extra. The Digital Chassis will embody car-to-cloud software program and
an built-in journey platform for ADAS, connectivity platform for 5G,
and a cockpit platform for in-vehicle experiences.

In the meantime, Intel centered on its automotive bulletins with
Mobileye. The corporate touted its milestone 100-million EyeQ SoC
shipments and 41 new design wins with greater than 30 OEMs, together with
a number of program wins with robo-taxi purposes. As well as, it
confirmed the next-generation EyeQ6 SoC household with chips relevant
for Stage 1 to Stage 2 driving, Premium Stage 2+ and Stage 3
driving, and even a top-line Stage 4-capable chip. This EyeQ ULTRA
will supply 12 cores at 5 nanometer course of and carry out 4.2 TFLOPS
utilizing lower than 100 watts of energy. In the end, the story with
Intel is the SoC capabilities will proceed to fulfill or exceed the
necessities from OEMs, as they steadily advance to the subsequent stage
in autonomy.

Past these already talked about above, CES performed host to debuts
of many different part applied sciences that may come to new autos
quickly. Panasonic confirmed augmented actuality heads-up shows
(AR-HUDs) with a really compelling integration of Phiar navigation
rendering. Marelli, LG, and Visteon touted some cutting-edge
applied sciences on automotive shows, together with giant, curved, and
pillar-to-pillar techniques. Valeo debuted its third-generation lidar
sensor, claiming no Stage 3 autos will exist with out lidar.
Bosch illustrated its AI presence and cited by 2025 that each one of its
merchandise can be geared up with or manufactured by AI.

In abstract, CES 2022 was a lot much less concerning the applied sciences
out there for buy within the subsequent one to 2 months and way more
about these elementary technological shifts that impression the entire
industries. Clearly, the mobility trade theme for 2022 is
electrification and all the next results it has on merchandise,
providers, digitalization, and distribution.

But, the patron electronics trade was trying past the
bodily and into the metaverse. Basic advances in AR and VR
applied sciences, mixed with the now omnipresent 5G connectivity,
have spawned new concentrate on digital twin applied sciences in all types of
purposes. Most notably for the auto trade was Hyundai. It
confirmed off its tech from the 2021 acquisition of Boston Dynamics,
telling the story of how robotics shall be a elementary
underpinning to the way forward for our existence within the metaverse. The
Korean agency went as far as to coin the time period, “meta-mobility”
illustrating how its new tech can present mobility options, in
each the bodily and the metaverse.

Whether or not you had been in attendance or not, CES 2022 offered some
foresight on the place the mobility trade is headed subsequent on a
technical, theoretical, and industrial foundation.

Dive Deeper:

AutoTechInsight Webinar: CES 2022
Present Report. Watch Replay

Autology Podcast: CES 2022 – Day 1
Recap. Hear Now

Autology Podcast: CES 2022 – Day 2
Recap. Hear Now

Autology Podcast: CES 2022 – Day 3
Recap. Hear Now

Ask the Knowledgeable a Query – Brian

Ask the Knowledgeable a Query – Mark

Subscribe to our month-to-month Gas for
Thought publication & podcast to remain linked with the most recent
automotive perception

Posted 18 January 2022 by Colin Hen-Martinez, Advisor Principal, Automotive Advisory, IHS Markit


Kristen Balasia, Vice President, Automotive Advisory, IHS Markit


Mark Boyadjis, International Know-how Lead, Automotive Advisory Group, IHS Markit


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December 2022