Ford dealership applies $69,554 markup on F-150 Lightning regardless of company orders

Ford dealership applies $69,554 markup on F-150 Lightning regardless of company orders


Ford dealerships are beginning to obtain models of the all-electric F-150 Lightning and they’re making use of large market changes regardless of company’s stern orders not to take action a number of months in the past.

In Florida at Gary Smith Ford in Fort Walton Seaside, a Ford F-150 Lightning Professional trim, which is retailed at $69,554, is having its market value doubled due to a markup utilized by the dealership. The price of the truck after equipment and the market adjustment eclipses $140,600.

Credit score: RDeFran | F-150 Lightning Discussion board

The image comes courtesy of RDeFran, a member of the F-150 Lightning Discussion board, who was despatched the {photograph} by a buddy on trip.

Simply after Ford introduced manufacturing of the F-150 Lightning had begun in late April, the corporate despatched a message to sellers warning them of stern repercussions that would include making use of dealership markups.

“The sale of any F-150 Lightning FCTP (Ford Courtesy Transportation Program) Model unit to a ultimate buyer previous to assembly all in-service necessities will end in a penalty of $25,000 until the FCTP Model unit may be changed with one other F-150 Lightning inside 90 days,” Ford stated in its communication to sellers. “It can additionally consequence within the unit being ineligible for any retail bonus money incentives and chargeback of any FCTP 30/60/90/120 Day incentives and can end in vendor ineligibility for future FCTP Model applications.”

This didn’t essentially cease some sellers from making use of the markups, as DCH Ford of Thousand Oaks in Westlake Village, California, additionally had a number of hefty markups on its F-150 Lightning models. One other Ford vendor in Napa, California, had a 2022 F-150 Lightning Platinum listed for nearly $134,000, a roughly $40,000 enhance in value from its MSRP.

Ford sellers are defying firm orders with insane F-150 Lightning markups

Ford has lofty plans for the F-150 Lightning and plans to construct a minimum of 160,000 models of the automobile yearly. The automobile is part of the automaker’s large change to electrification, which it just lately dedicated to with a $3.7 billion funding into new EV (and, sadly, ICE) merchandise, which can set up 6,200 further UAW jobs.

I’d love to listen to from you! In case you have any feedback, issues, or questions, please electronic mail me at [email protected]. You too can attain me on Twitter @KlenderJoey, or when you’ve got information suggestions, you possibly can electronic mail us at [email protected].

Ford dealership applies $69,554 markup on F-150 Lightning regardless of company orders


Leave a Comment

Your email address will not be published.*



October 2022