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DM Keith’s Grimsby Seat dealership wins model’s Retailer of the 12 months award

DM Keith’s Grimsby Seat dealership wins model’s Retailer of the 12 months award

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DM Keith’s Grimsby Seat dealership was named as the Spanish model’s Retailer of the 12 months on the way in which to an awards double.

The Leeds-based AM100 automobile retail group – profiled by AM in final 12 months’s AM100 perception report – completed first for ‘Total Prime Efficiency’ in 2021, beating Listers Seat Worcester and Letchworth Autoway Centre to the title.

The Grimsby dealership was recognised for its cross-channel gross sales figures, workers growth values and buyer satisfaction scores, receiving its award forward of a digital Retailer of the 12 months awards occasion final week.

Aaron Carter, supplier principal at DM Keith Grimsby, mentioned: “This can be a nice achievement for the entire group and testomony to all of the onerous work, dedication and dedication the workers put into their work each single day.

“At DM Keith we imagine that should you worth your workers and prospects then success will all the time comply with, and this award is proof that it really works.”

DM Keith Seat Grimsby additionally acquired Seat’s Used Automobile Prime Efficiency accolade on this years awards as Dales Seat Scorrier acquired the award for New Automobile Prime Efficiency and SMC Seat Woking claimed the Aftersales Prime Efficiency award.

AM reported at present (March 15) that Fife Seat was named because the Cupra UK model’s prime retailer on the identical awards occasion.

Earlier this month DM Keith managing director Dougal Keith joined different retail group bosses in sharing his views on his enterprise’s place because it headed into the historically buoyant March numberplate change interval as ongoing automobile provide points continued to stymie the sector’s quantity restoration.

DM Keith managing director, Dougal KeithKeith mentioned: “The temper is sweet, regardless of the headwinds round provide. We’ve had a wonderful financial wind blowing us alongside just lately, however we will see extra headwinds than tailwinds sooner or later.

“That mentioned, proper now the order financial institution may be very wholesome together with general revenue per unit being sustainably forward of earlier years.”

Keith mentioned that used automobiles – an space picked out as certainly one of Grimsby Seat’s sturdy factors, remained an space of alternative for his enterprise.

“The most important alternative remains to be round used automobiles, that is what we will have an effect on within the month,” he mentioned.

“The market remains to be sturdy regardless of a slight weakening in demand, we have now elevated the age profile of used automobiles and we’re retailing automobiles that we might have beforehand disposed of, this can be a good alternative for our aftersales departments, and the shopper retention interval on the older profile automobiles is lots decrease so presents a greater alternative for us down the road.”

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