Company mannequin automobile retail not ‘fully off the desk’ at Honda UK

Company mannequin automobile retail not ‘fully off the desk’ at Honda UK


Honda UK head of automobile Rebecca Stead has instructed AM that the Japanese model’s retail community restructure “delivered all the things we stated it might”.

However, talking on the launch of Honda’s new Civic e:HEV hybrid hatchback set to reach within the UK later this yr, Stead additionally conceded {that a} future shift to an agency-style retail mannequin was not “fully off the desk” because the model ready for a brand new mannequin offensive in 2023.

Stead revealed that the  realisation of a 2019 plan to minimize its community from 155 to “round about 100-to-125 with 200 retail gross sales” had made franchisees extra worthwhile.

On a rolling 12-month foundation, Honda UK’s common retailer delivered a 3.6% return on gross sales, she stated, with year-to-date figures displaying an excellent stronger outcome.

“The outcomes have been actually optimistic,” she stated. “The adjustments delivered all the things we stated they might and that’s clearly actually excellent news for us and the community.”

In an interview with AM initially of this yr Honda UK managing director Jean-Marc Streng stated “part one” of Honda’s community restructure was nearing completion, including that additional adjustments would see it divided into geographic market areas.

“What we’re going to suggest subsequent is a bigger market space to present sellers, however that received’t contain way more discount of shops,” he says. “We imagine that with the quantity we now have, the dimensions is about proper.”

Streng additionally instructed AM that Honda UK was “exploring” the company mannequin idea in an effort to see “what was potential, or not”, nonetheless.

Chatting with AM final week, nonetheless, Stead stated: “The problem of company is that there’s nonetheless a lot laws that has not been finalised but. Is it fully off the desk? Completely not, however we’ll at all times be clear and open about our plans, no matter occurs.”

Throughout the Honda Civic e:HEV launch occasion, Honda revealed that its new hatchback could be a part of a mannequin offensive on a scale that its retailers haven’t seen earlier than.

The Civic completes the electrification of the whole Honda vary and three new SUV and crossover fashions might be launched by the tip of subsequent yr, together with the B-segment e:Ny1 electrical automobile (EV), a C-segment full hybrid SUV, and the all-new CR-V.

“It’s thrilling”, Stead instructed AM. “By the tip of 2023 we’ll have a nine-car line-up, the place we’ve beforehand been so reliant on Jazz in a four-car vary.

“In addition to the SUVs and crossover’s we’ve got Civic and a really low variety of Civic Sort-Rs coming to the UK, which is a vital mannequin for the model.

“The addition of extra BEV alternative is important, although, with hybrid being the steppingstone for thus many purchasers.”


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September 2022