BMW Group acquires tuning agency Alpina

BMW Group acquires tuning agency Alpina


BMW Group has purchased Alpina and has revealed plans to carry the car tuning agency in-house.

The 2 corporations have held a partnership for nearly 60 years.

Alpina is represented completely by Sytner Group within the UK, which operates 17 websites for the model.

An current cooperation settlement between Alpina and BMW will likely be honoured till December 31, 2025, then BMW Group will likely be solely liable for any future Alpina-badged fashions.

At the moment, Alpina takes completed BMW fashions from the manufacturing line and modifies them at its personal facility in Buchloe, outdoors Munich.

The service, elements and equipment enterprise for the prevailing and legacy BMW Alpina car portfolio will proceed on the Buchloe location in the long run.

There will likely be no adjustments to the prevailing aftersales cooperation. As a part of a strategic cooperation between the 2 corporations, there will likely be an extra growth of the prevailing growth companies enterprise for BMW out of Buchloe.

BMW stated the transformation in direction of electromobility and rising regulation worldwide – notably emissions laws, software program validation and necessities for driver help and monitoring techniques – have made it considerably harder for small-series producers, like Alpina, to function.

Pieter Nota, member of the Board of Administration liable for Buyer, Manufacturers and Gross sales, at BMW, stated: “The automotive trade is within the midst of a far-reaching transformation in direction of sustainable mobility. For that purpose, current enterprise fashions should be re-examined regularly.

“For over fifty years, the Buchloe agency has demon­strated easy methods to ship top-quality automotive cachet via meticulous consideration to element. The BMW Group can be pushed by this identical ardour for vehicles that seize the creativeness. That’s the reason we at the moment are embarking on a brand new chapter in our long-standing partnership.

“Buying the trademark rights will permit us to form the long-term course of this model steeped in custom.”

The conclusion of the transaction continues to be topic to varied suspensive situations – specifically, approval by the accountable antitrust authorities. Each events have agreed to not disclose any monetary particulars. No shares within the firm will likely be acquired.

Alpina started in 1962 when Burkard Bovensiepen noticed a possibility to develop a Weber twin carburettor for the brand new BMW 1500.

In 1964, BMW awarded Alpina merchandise with a manufacturing unit assure.


A milestone within the partnership between the 2 corporations got here in 1970, once they co-developed the BMW 3.0 CSL.

The manufacturers loved quite a few forays into motorsport throughout their 57-year partnership. Extra not too long ago, Alpina has targeted on providing unique variants of current BMW fashions, with enhanced efficiency and extra luxurious appointments.

Final 12 months, BMW Group outlined a brand new sustainability technique aimed toward “drastically decreasing” car lifecycle CO2 emissions by greater than 40% by 2030.


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December 2022