BMW Design Boss Explains Why The i7 EV And seven Sequence Look Alike

BMW Design Boss Explains Why The i7 EV And seven Sequence Look Alike


BMW’s determination to present the i7 electrical luxurious sedan very related styling to the 7 Sequence contrasts with the way in which rival firms like Mercedes-Benz or Audi are approaching their electrical automobiles.

Whereas that is nothing new for BMW—the iX3 SUV primarily based on the X3 and the i4 fastback sedan primarily based on the 4 Sequence Gran Coupe are related examples—it isn’t a unitary strategy all through the lineup. For instance, the BMW iX flagship electrical SUV seems like nothing else the model makes in the mean time. 

So why did BMW not make the i7 a standalone mannequin too, identical to arch-rival Mercedes-Benz has accomplished with the EQS, which not solely seems fully completely different to the S-Class but additionally makes use of a devoted EV platform? Slicing prices and the restrictions of the i7’s multi-energy platform are the primary issues that come to thoughts, however apparently there’s extra to it.

BMW design boss Adrian van Hooydonk defined the choice to Autoblog on the sidelines of the Villa d’Este Concours d’Class in Italy.

“That was a deliberate alternative. We really feel that electrical mobility goes to occur however no person is aware of how rapidly. So, we felt that if we have been to mix luxurious and electrical in a single automobile, that may be useful as a result of, in any other case, within the close to future we’d power our clients to make an uncomfortable alternative. 

‘Am I trendy, do I wish to go electrical, or do I need a sure consolation and area?’ So, that is virtually an unfair determination that we do not need our clients to make.”

The latter half sounds a bit complicated to us as van Hooydonk appears to suggest {that a} trendy standalone electrical sedan can not provide related ranges of consolation and area as an ICE-powered equal. Except we’re studying it mistaken, that is not fairly correct as trendy EVs constructed on devoted platforms are sometimes extra spacious than their ICE counterparts and simply as snug—the Lucid Air exemplifies that each one too effectively.

Adrian van Hooydonk didn’t say whether or not future electrical automobiles from BMW will undertake the identical technique, though we are able to consider two related examples to the i7: the i3 eDrive35L not too long ago unveiled in China, which seems virtually equivalent to the three Sequence, and the upcoming i5. Judging from the spy pictures we have seen to date, the 2024 BMW i5 would be the spitting picture of the next-generation 5 Sequence.

This can be a short-term technique for BMW, although. With the launch of the corporate’s Neue Klasse of devoted EVs in 2025, the Bavarians will most probably look to distinguish their electrical automobiles from ICE/hybrid fashions from a design standpoint.


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September 2022