Bajaj Auto appoints Pitchfork Companions to guide strategic communication mandate

Bajaj Auto appoints Pitchfork Companions to guide strategic communication mandate


Bajaj Auto appoints Pitchfork Companions to guide strategic communication mandate

13th April, 2022, Mumbai: Bajaj Auto, the world’s most beneficial two-wheeler and three-wheeler firm, has assigned the mandate for dealing with communication initiatives to Pitchfork Companions Strategic Consulting LLP. Pitchfork Companions will work with Bajaj Auto to raise its company and model status. They are going to handle Public Relations and Communication for all home verticals of the car main. This may embrace all company, model, and product portfolios while additionally supporting thought management initiatives for the corporate. 

Within the current previous, Bajaj Auto has been very lively in a number of segments in India and overseas. With the recently-launched Pulsar 250, it has launched a very new platform for the market-leading Pulsar model. It has additionally introduced in purposive bikes within the premium finish of the market with the Dominar 400 Touring Version and several other new merchandise underneath the KTM portfolio. Earlier this yr, Bajaj Auto introduced a considerable funding in its upcoming EV plant at Akurdi to harness the quickly altering buyer demand within the two- and three-wheeler segments. 

Talking in regards to the appointment, Narayan Sundararaman, Head of Advertising, Bajaj Auto Ltd, stated: “The marketplace for two- and three-wheelers is altering and so is the communication panorama. Pitchfork Companions’ sturdy credentials clearly point out their experience on this altering panorama, and we’re happy to hitch fingers with them. We’re optimistic that Pitchfork’s experience will play a key position within the success of our communication objectives. We see an enormous alternative for the corporate and Pitchfork has the most effective credentials to help us within the coming years.”

Pitchfork Companions is a method consultancy dedicated to taking good care of purchasers’ reputations. That is particularly vital at a time when the COVID-19 pandemic has completely altered the enterprise panorama, from client mobility to media consumption and provide chains. In such a state of affairs, a model’s status is its strongest asset. To keep up it, due to this fact, there may be an excellent higher want to make sure optimistic experiences for stakeholders. This is the reason Pitchfork Companions specialises in understanding enterprise wants and aligning communication to enterprise objectives, championing status constructing, administration, and safety. The consultancy sees itself as a status warrior, providing bespoke options and a crew comprising advertising and communication veterans.

Jaideep Shergill, Co-Founder, Pitchfork Companions, added: ‘’We’re delighted to accomplice with India’s largest two-wheeler exporter. Bajaj Auto performs a pivotal position within the vehicle sector and has a robust presence throughout the globe. The corporate is actually ‘The World’s Favorite Indian’, and we perceive its ethos. It’s a nice alternative to hitch fingers with Bajaj Auto and work in direction of constructing the imaginative and prescient by way of strategic and insights-driven communication.”

About Bajaj Auto:

With greater than 18 million bikes bought in over 70 international locations, the Bajaj model is actually ‘The World’s Favorite Indian’. It’s India’s No.1 motorbike exporter with two out of three bikes bought internationally carrying a Bajaj badge. The corporate can be the world’s largest producer of three-wheelers. Bajaj Auto is the primary two-wheeler and three-wheeler firm on the earth to have reached a market capitalisation of INR one trillion and continues to be the world’s most beneficial two and three-wheeler firm. 

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December 2022