After Tesla trademarked ‘CYBERBACKPACK,’ the product’s inventor sits at a crossroads

After Tesla trademarked ‘CYBERBACKPACK,’ the product’s inventor sits at a crossroads


Riz Nwosu was impressed when he went to the Tesla Cybertruck unveiling in 2019. After snagging some photos with the newly-revealed Cybertruck and firm CEO Elon Musk, Riz developed a backpack impressed by the futuristic pickup he noticed in Hawthorne, California, in late 2019. By December 2021, he had a prototype and an internet site. Lower than six months later, he discovered Tesla had trademarked the identify of his product.

Since December, Riz says he has been growing the “CYBERBACKPACK,” an concept that blossomed from a product unveiling practically two and a half years in the past. “I started designing and constructing what would change into the Cyberbackpack,” Riz stated in a weblog put up he printed shortly after studies of Tesla trademarking the identify. This all occurred simply six months in the past, with the primary prototypes arriving at his home in March 2022. Later that month, the product would launch on ProductHunt and Spotify, as Riz had acquired loads of inquiries from potential prospects.

Tesla logos a fan’s concept for a Cybertruck-inspired backpack

In March, Riz reached out to Tesla CEO Elon Musk on Twitter and different outstanding figures throughout the firm, trying to collaborate on the thought. He felt as if the Cyberbackpack could be one thing each he and the automaker may gain advantage from. The Cybertruck, with its mass enchantment and constant following, would doubtless do effectively in a “backpack” model, and it will be a dream for Riz, who bought his first Tesla in March 2016.

On April 5, Tesla trademarked the “CYBERBACKPACK” identify, bringing some hypothesis that the automaker had approached the fan to buy or collaborate on his concept. In any case, Riz’s web site, Cyberbackpack.com, was not energetic when the preliminary studies got here out earlier this week, which solely fueled the hypothesis that Tesla in all probability preferred the thought and determined to method him about it. Riz was alarmed, nevertheless, as Tesla didn’t contact him concerning the bag, nor his concept or the identify of the product. That they had as an alternative trademarked the identify of the backpack, which despatched Riz right into a state of confusion.

“I made a decision to briefly take the positioning down after receiving a bunch of orders and reaching out to Tesla,” Riz informed Teslarati in a press release. “I assumed it finest to remodel the positioning and get my producer setup correctly after which relaunch.”

“Tesla by no means contacted me.”

Teslarati contacted a number of patent and trademark legislation corporations, and representatives basically defined Tesla might have trademarked the identify to guard itself from any repercussions that might come from the product’s design. One lawyer defined to us it was a “strategic” and “defensive” technique that Tesla might use to keep away from a state of affairs like Apple did with its AirPods. Apple had so many counterfeit AirPod designs in the marketplace that finally, it needed to do harm management on knockoffs, as some had been catching fireplace or having different harmful malfunctions. The difficulty is that Apple might show that buyers instantly consider “Apple” once they see designs of AirPod knockoffs. That is basically harmful to Apple, despite the fact that they didn’t create the AirPod knockoffs, as a result of client sentiment relates that design to Apple, and to not a third-party firm.

Tesla might technically argue the identical factor, authorized consultants informed us. Individuals may even see the Cyberbackpack’s design and instantly suppose Tesla designed it. If negativity had been to come back from that design in any manner, individuals would doubtless relate the backpack to Tesla and to not a third-party firm, which might harm Tesla’s identify.

Riz in the end filed his personal trademark utility a number of days in the past, with a “first use” date of December 2021, when he constructed the web site and got here up with the design. A loyal Tesla fan and supporter, Riz simply desires to work with the corporate to assist fulfill the thought. “My objective is to work with Tesla on some trend to distribute the product. That’s why I reached out initially. Nevertheless if that doesn’t occur, then I wish to proceed advertising and promoting on my web site,” he informed us.

I’d love to listen to from you! If in case you have any feedback, considerations, or questions, please e mail me at [email protected]. You may also attain me on Twitter @KlenderJoey, or in case you have information ideas, you possibly can e mail us at [email protected].

After Tesla trademarked ‘CYBERBACKPACK,’ the product’s inventor sits at a crossroads


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September 2022